Utilizing local communities towards the marketability of EDC-UUM: a supply chain model

This study proposes a supply chain model for the Excecutive Development Center of Universiti Utara Malaysia (EDC-UUM) to enhance the usability and the visibility of EDC-UUM, thus increasing the demand for EDC-UUM services and indirectly, the profit as well. Specifically, this study embarks on two ob...

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Bibliographic Details
Main Authors: Engku Abu Bakar, Engku Muhammad Nazri, Misiran, Masnita, Abdullah, Suzzaini
Format: Article
Language:English
Published: ExcelingTech Publishers 2015
Subjects:
Online Access:http://repo.uum.edu.my/21560/1/IJSCM%204%204%202015%2063%2070.pdf
http://repo.uum.edu.my/21560/
http://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/1135
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