A conceptual model of the relationship between market orientation and supply chain performance

Addressing a lack of research on the relationship between marketing and supply chain management, a new conceptual framework incorporates organizational learning, supply chain innovation, trust, supply chain management strategy, commitment, and collaboration as mediating factors in the relationship b...

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Bibliographic Details
Main Authors: Karami, Meisam, Malekifar, Shaghayegh, Nasiri, Ali Beigi, Nasiri, Mostafa Beigi, Feili, Homayoun, Khan, Saifur
Format: Article
Published: Wiley 2015
Subjects:
Online Access:http://eprints.utm.my/id/eprint/55440/
http://dx.doi.org/10.1002/joe.21595
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