E-WOM review adoption and green purchase intention: the application of Source Credibility Theory (SCT)
Green products are environmentally friendly products that have less harmful effects on humans and the environment. Green products offer long-term practical development opportunities from social and economic perspectives. Electronic word of mouth (E-WOM) is an important influencer in the review or ev...
Saved in:
Main Authors: | Abdul Rahim, Roslin, Sulaiman, Zuraidah, Chin, Thoo Ai, Zaidin, Norzaidahwati, Zakuan, Norhayati |
---|---|
Format: | Article |
Published: |
American Scientific Publishers
2015
|
Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/55135/ http://dx.doi.org/10.1166/asl.2015.6238 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
E-WOM review adoption and green purchase intention: the application of source credibility theory (SCT)
by: Abdul Rahim, Roslin, et al.
Published: (2015) -
The effect of emotional versus rational appeal in advertising on Malaysian consumers purchase intention of hybrid car
by: Shukor, Muhamad Syakir, et al.
Published: (2016) -
The effect of e-WOM quality, quantity and source credibility on consumer online purchase intention towards cosmetics products among UPSI student
by: Chien, Chee Lin
Published: (2020) -
Determinants of brand image and their impacts on purchase intention of grab
by: Thoo, Ai Chin, et al.
Published: (2018) -
The role of perceived risk on argument quality, perceived usefulness and e-wom source credibility on information adoption in social media
by: Khwaja, Muddasar Ghani
Published: (2020)