Critical success factors in personal selling of computer based products
Commercialization of new high-tech products is often the costliest stage of the entire product development process. Yet even when the process is well managed, the risk of failure remains high. New high- tech products usually have just one shot at the market. Get it wrong and the consequence...
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| Format: | Book Section |
| Language: | English |
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Penerbit UTM Press
2009
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| Online Access: | http://eprints.utm.my/id/eprint/14457/1/NorzaidahwatiZaidin2009_CriticalSuccessFactorsinPersonaSelling.pdf http://eprints.utm.my/id/eprint/14457/ |
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