The Mediating Effect of Information Adoption on The Association between Social Media Influencer Information Credibility and Purchase Intention
As social media continues to gain popularity, people are increasingly turning to various social media websites to engage with one another and exchange information. Consequently, the flow of information has shifted from a one-direction communication process to interactive communication in which pe...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2023
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/41159/3/The%20Mediating%20Effect%20-%20Copy.pdf http://ir.unimas.my/id/eprint/41159/ https://hrmars.com/index.php/IJARBSS/article/view/15920/The-Mediating-Effect-of-Information-Adoption-on-The-Association-between-Social-Media-Influencer-Information-Credibility-and-Purchase-Intention#:~:text=Further%2C%20information%20adoption%20partially%20mediated,thus%20influencing%20their%20purchase%20intention. |
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http://ir.unimas.my/id/eprint/41159/3/The%20Mediating%20Effect%20-%20Copy.pdfhttp://ir.unimas.my/id/eprint/41159/
https://hrmars.com/index.php/IJARBSS/article/view/15920/The-Mediating-Effect-of-Information-Adoption-on-The-Association-between-Social-Media-Influencer-Information-Credibility-and-Purchase-Intention#:~:text=Further%2C%20information%20adoption%20partially%20mediated,thus%20influencing%20their%20purchase%20intention.