The effect of E-WOM on customer purchase intention / Sari Nong Wahayu Md Yusup

This project paper titled “The Effect of e-WOM on Customer Purchase Intention” is undertaken in the Bandaraya Kuching Town Land area. 361 respondents have involved in this survey which was conducted for three weeks and the data from the questionnaires were analyzed and computed. The purpose of this...

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Bibliographic Details
Main Author: Md Yusup, Sari Nong Wahayu
Format: Student Project
Language:English
Published: 2017
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/75265/1/75265.pdf
https://ir.uitm.edu.my/id/eprint/75265/
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