The Influence of User-Generated Content Information Credibility and Information Adoption on Consumer Purchase Intention
Influencer marketing is considered one of the most significant developments in the marketing industry. Influencers use short-form content production methods such as blogging and video blogging as a way for their followers to gain insights into their personal and everyday lives, as well as their exp...
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Main Authors: | , , |
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Format: | Article |
Language: | English |
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Human Resource Management Academic Research Societ
2023
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Online Access: | http://ir.unimas.my/id/eprint/42308/1/The%20Influence.pdf http://ir.unimas.my/id/eprint/42308/ https://hrmars.com/index.php/IJARBSS/article/view/16269/The-Influence-of-User-Generated-Content-Information-Credibility-and-Information-Adoption-on-Consumer-Purchase-Intention |
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