The Influence of User-Generated Content Information Credibility and Information Adoption on Consumer Purchase Intention

• Main Authors: Nurashikin, Nazer Mohamed, Norizan, Jaafar, Kartinah, Ayupp
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Societ 2023
• Subjects: HF Commerce
• Online Access: http://ir.unimas.my/id/eprint/42308/1/The%20Influence.pdf; http://ir.unimas.my/id/eprint/42308/; https://hrmars.com/index.php/IJARBSS/article/view/16269/The-Influence-of-User-Generated-Content-Information-Credibility-and-Information-Adoption-on-Consumer-Purchase-Intention

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