Price consciousness, deal and coupon proneness, e-wom and purchase intention on social commerce sites

• Main Authors: Ahmad Sugiran, Hanis Syuhada, Sulaiman, Zuraidah, Mas'od, Adaviah, Hasbullah, Nornajihah Nadia
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society 2022
• Subjects: HB615-715 Entrepreneurship. Risk and uncertainty. Property
• Online Access: http://eprints.utm.my/id/eprint/100616/1/HanisSyuhadaAhmad2022_PriceConsciousness%2CDealandCouponProneness.pdf; http://eprints.utm.my/id/eprint/100616/; http://dx.doi.org/10.6007/IJARBSS/v12-i9/14689

Social Commerce Sites (SCSs) are any online commercial activities that use social media to promote businesses. The rapid growth of the SCSs enables businesses to enhance their commercial activities to reach broad segments. Leveraging the significant growth of SCSs, the present study aims to examine...