The relationship between brand awareness, brand loyalty, advertisement and customer purchase decision among property purchasers in Malaysia: a conceptual analysis
Branding is the main strategic instrument in differentiating competitive products. With many competitors in the market, organizations need to develop strong brand as an effective defensive mechanism in order to win over their competitors. In the modern days, branding is vital to all industries inclu...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/100483/1/OngChoonHee2022_TheRelationshipbetweenBrandAwareness.pdf http://eprints.utm.my/id/eprint/100483/ http://dx.doi.org/10.6007/IJARBSS/v12-i4/12368 |
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