The implementation of social media marketing strategies to increase brand awareness and engagement behaviour of a private college
The study was conducted in Malaysia and a private college was chosen as the case study. The method used for this study was action research where a problem is diagnosed from a problematic situation and from the problem, an intervention needs to be implemented to solve or improve the problem. The inte...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/96936/ http://dx.doi.org/10.6007/IJARBSS/v11-i7/10468 |
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