The Nexus between innovation and business competitive advantage: a conceptual study
Despite the fierce competition in the business environment, firms accept relatively low innovative solutions in their daily activities and consequently lose competitive advantage, experience creeping growth at a snail’s pace directly associated with the firm’s inadequate finance and eventual collaps...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Horizon Research Publishing
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/94170/1/TTOnileowo2021_TheNexusbetweenInnovationandBusiness.pdf http://eprints.utm.my/id/eprint/94170/ http://www.dx.doi.org/10.13189/ujaf.2021.09030 |
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