The influence of digital marketing strategy on a sales performance on a bridal company.

• Main Authors: Subramaniam, Rajaletchumi, Mohd. Rizal, Adriana, Theresa, Ho Char Fei, Abdul Salam, Zarina
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society (HRMARS) 2023
• Subjects: HB615-715 Entrepreneurship. Risk and uncertainty. Property
• Online Access: http://eprints.utm.my/105287/1/AdrianaMohdRizal2023_TheInfluenceofDigitalMarketingStrategy.pdf; http://eprints.utm.my/105287/; https://hrmars.com/papers_submitted/19768/the-influence-of-digital-marketing-strategy-on-a-sales-performance-of-a-bridal-company.pdf

Digital marketing is a new advertising strategy that utilises digital technology and the internet. Digital marketing utilises multiple digital networks to develop the value of a brand and bring it from the manufacturer to the potential buyer. Digital marketing has revolutionised the way companies us...