The influence of digital marketing strategy on a sales performance on a bridal company.

Digital marketing is a new advertising strategy that utilises digital technology and the internet. Digital marketing utilises multiple digital networks to develop the value of a brand and bring it from the manufacturer to the potential buyer. Digital marketing has revolutionised the way companies us...

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Bibliographic Details
Main Authors: Subramaniam, Rajaletchumi, Mohd. Rizal, Adriana, Theresa, Ho Char Fei, Abdul Salam, Zarina
Format: Article
Language:English
Published: Human Resource Management Academic Research Society (HRMARS) 2023
Subjects:
Online Access:http://eprints.utm.my/105287/1/AdrianaMohdRizal2023_TheInfluenceofDigitalMarketingStrategy.pdf
http://eprints.utm.my/105287/
https://hrmars.com/papers_submitted/19768/the-influence-of-digital-marketing-strategy-on-a-sales-performance-of-a-bridal-company.pdf
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