The Attributes Of Eco-Labels: The Sustainability Of Customer Green Behavior
An Eco-label is an attribute associated with environmentally friendly products. The marketers use it widely in providing the value of products offered. Based on the phenomenon, this study aims to review the impact of eco-labels on customerM behavior that relates to green awareness, green trust, envi...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Mattingley Publishing Co., Inc.
2020
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| Online Access: | http://eprints.utem.edu.my/id/eprint/24525/2/SCOPUS%202.PDF http://eprints.utem.edu.my/id/eprint/24525/ http://testmagzine.biz/index.php/testmagzine/article/view/12179/9294 |
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