Food labels' impact assessment on consumer purchasing behavior in Malaysia

• Main Authors: Abdul Latiff, Zul Ariff, Rezai, Golnaz, Mohamed, Zainal Abidin, Ayob, Mohamad Amizi
• Format: Article
• Language: English
• Published: Routledge 2016
• Online Access: http://psasir.upm.edu.my/id/eprint/43066/1/Food%20labels%27%20impact%20assessment%20on%20consumer%20purchasing%20behavior%20in%20Malaysia.pdf; http://psasir.upm.edu.my/id/eprint/43066/; http://www.tandfonline.com/doi/abs/10.1080/10454446.2013.856053?journalCode=wfpm20

The purpose of this study is to validate the impact of food labels among Malaysian consumers using an extended theory of planned behavior model (TPB). In doing so, the study assessed the direct and indirect effect of food labeling on consumer intention to purchase or otherwise the food products of i...