The Attributes Of Eco-Labels: The Sustainability Of Customer Green Behavior

An Eco-label is an attribute associated with environmentally friendly products. The marketers use it widely in providing the value of products offered. Based on the phenomenon, this study aims to review the impact of eco-labels on customerM behavior that relates to green awareness, green trust, envi...

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Bibliographic Details
Main Authors: Alamsyah, Doni Purnama, Othman, Norfaridatul Akmaliah, Wan Ibrahim, Nik Rahila, Wen, Yaw Danny Chung, Mulyani, Mulyani, Udjaja, Yogi
Format: Article
Language:English
Published: The Mattingley Publishing Co., Inc. 2020
Online Access:http://eprints.utem.edu.my/id/eprint/24525/2/SCOPUS%202.PDF
http://eprints.utem.edu.my/id/eprint/24525/
http://testmagzine.biz/index.php/testmagzine/article/view/12179/9294
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