Green awareness through environmental knowledge and perceived quality
Green awareness is worth researching to determine the customer consumption pattern of environment-friendly products. Several research models are showing the importance of green awareness of customer behavior. This paper studies the role of information in marketing decisions related to customer green...
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Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
Growing Science
2020
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Online Access: | http://eprints.utem.edu.my/id/eprint/24420/2/MSL_2020_269.PDF http://eprints.utem.edu.my/id/eprint/24420/ http://growingscience.com/beta/msl/4196-green-awareness-through-environmental-knowledge-and-perceived-quality.html |
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