Attitudes towards environmentally friendly product : the influence of eco-literacy, eco-labeling and interpersonal influence / Baxter Raymond Kisil

This paper will explore the issue of consumer attitudes towards environmental friendly product in Kota Kinabalu. The purpose of this paper is to get the overall perspective of consumers in Kota Kinabalu about the environmentally friendly product and also the level of environmental awareness among th...

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Bibliographic Details
Main Author: Kisil, Baxter Raymond
Format: Student Project
Language:English
Published: 2011
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/71883/1/71883.pdf
https://ir.uitm.edu.my/id/eprint/71883/
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