The Customer Perception Influence The Purchase Intention Of Milo Breakfast Cereals
As what show in chapter 1,the eating habit in the recent years have changed the customer perception on breakfast cereals in Malaysia.Customer perception is very important in the purchase intention.Customer perception are considered as the perception of a customer towards a products or service includ...
Saved in:
Main Author: | Ai Peng, Chan |
---|---|
Format: | Thesis |
Language: | English English |
Published: |
Universiti Teknikal Malaysia Melaka
2018
|
Subjects: | |
Online Access: | http://eprints.utem.edu.my/id/eprint/23646/2/The%20Customer%20Perception%20Influence%20The%20Purchase%20Intention%20Of%20Milo%20Breakfast%20Cereals.pdf http://eprints.utem.edu.my/id/eprint/23646/3/The%20customer%20perception%20influence%20the%20purchase%20intention%20of%20milo%20breakfast%20cereals.pdf http://eprints.utem.edu.my/id/eprint/23646/ http://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=112989 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Milo launches Malaysia Breakfast Day
by: New Straits Times,
Published: (2013) -
The usage of live streaming in affecting customer purchase intention
by: Chen, Bonian
Published: (2023) -
Innovative Packaging Attributes and Customer Purchase Intention in Snack Foods
by: Song, Xiaokang, et al.
Published: (2018) -
Milo breakfast movement off to a good start
by: Naveen, Mathew Menon
Published: (2013) -
Customers’ Intention to Purchase Halal Products in Malaysia: A Case of Non-Muslims
by: Yeow, Chin Chai
Published: (2019)