K-Means Clustering Approach for Intelligent Customer Segmentation Using Customer Purchase Behavior Data

• Main Authors: Kayalvily, Tabianan, Shubashini, Velu, VInayakumar, Ravi
• Format: Article
• Published: Molecular Diversity Preservation International (MDPI) 2022
• Subjects: H Social Sciences (General); HF Commerce; HG Finance
• Online Access: http://eprints.intimal.edu.my/1699/; https://www.mdpi.com/2071-1050/14/12/7243#

E-commerce system has become more popular and implemented in almost all business areas. E-commerce system is a platform for marketing and promoting the products to customer through online. Customer segmentation is known as a process of dividing the customers into groups which shares similar characte...