Information Affecting the Visitors’ Purchase Intention of Iconic Food in Kuching Sarawak, Malaysia
This research was conducted to examine the relationship between sources of information and the purchase intention based on two mediators; attitude and subjective norms. The 400 questionnaire distributed by hand and through face to face interacting with respondents had showed that the importance of...
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2014
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/19626/1/Information%20Affecting%20the%20Visitor%2024pgs.pdf http://ir.unimas.my/id/eprint/19626/4/Information%20Affecting%20the%20Visitor%20FText.pdf http://ir.unimas.my/id/eprint/19626/ |
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