The Customer Perception Influence The Purchase Intention Of Milo Breakfast Cereals
As what show in chapter 1,the eating habit in the recent years have changed the customer perception on breakfast cereals in Malaysia.Customer perception is very important in the purchase intention.Customer perception are considered as the perception of a customer towards a products or service includ...
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Universiti Teknikal Malaysia Melaka
2018
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Online Access: | http://eprints.utem.edu.my/id/eprint/23646/2/The%20Customer%20Perception%20Influence%20The%20Purchase%20Intention%20Of%20Milo%20Breakfast%20Cereals.pdf http://eprints.utem.edu.my/id/eprint/23646/3/The%20customer%20perception%20influence%20the%20purchase%20intention%20of%20milo%20breakfast%20cereals.pdf http://eprints.utem.edu.my/id/eprint/23646/ http://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=112989 |
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my.utem.eprints.236462024-08-06T12:46:22Z http://eprints.utem.edu.my/id/eprint/23646/ The Customer Perception Influence The Purchase Intention Of Milo Breakfast Cereals Ai Peng, Chan H Social Sciences (General) HF Commerce As what show in chapter 1,the eating habit in the recent years have changed the customer perception on breakfast cereals in Malaysia.Customer perception is very important in the purchase intention.Customer perception are considered as the perception of a customer towards a products or service including perceived price,perceived quality and perceived value.The customer perception will influence the purchase intention such as brand awareness and customer satisfaction.Besides,the awareness of public to the quality of breakfast cereals which is rise in our country.In the price aspect the customer will also concern and made comparison before they buy the MILO breakfast cereal.Customers now also concern about the perceived value if compare to before.Hence,it is important for the research to be carried to identify which factors of the customer perception is crucial for the MILO breakfast cereals to lead them into succeed. Universiti Teknikal Malaysia Melaka 2018 Thesis NonPeerReviewed text en http://eprints.utem.edu.my/id/eprint/23646/2/The%20Customer%20Perception%20Influence%20The%20Purchase%20Intention%20Of%20Milo%20Breakfast%20Cereals.pdf text en http://eprints.utem.edu.my/id/eprint/23646/3/The%20customer%20perception%20influence%20the%20purchase%20intention%20of%20milo%20breakfast%20cereals.pdf Ai Peng, Chan (2018) The Customer Perception Influence The Purchase Intention Of Milo Breakfast Cereals. UNSPECIFIED thesis, UTeM. http://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=112989 HF5415.32 .C50 2018 |
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H Social Sciences (General) HF Commerce Ai Peng, Chan The Customer Perception Influence The Purchase Intention Of Milo Breakfast Cereals |
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As what show in chapter 1,the eating habit in the recent years have changed the customer perception on breakfast cereals in Malaysia.Customer perception is very important in the purchase intention.Customer perception are considered as the perception of a customer towards a products or service including perceived price,perceived quality and perceived value.The customer perception will influence the purchase intention such as brand awareness and customer satisfaction.Besides,the awareness of public to the quality of breakfast cereals which is rise in our country.In the price aspect the customer will also concern and made comparison before they buy the MILO breakfast cereal.Customers now also concern about the perceived value if compare to before.Hence,it is important for the research to be carried to identify which factors of the customer perception is crucial for the MILO breakfast cereals to lead them into succeed. |
format |
Thesis |
author |
Ai Peng, Chan |
author_facet |
Ai Peng, Chan |
author_sort |
Ai Peng, Chan |
title |
The Customer Perception Influence The Purchase Intention Of Milo Breakfast Cereals |
title_short |
The Customer Perception Influence The Purchase Intention Of Milo Breakfast Cereals |
title_full |
The Customer Perception Influence The Purchase Intention Of Milo Breakfast Cereals |
title_fullStr |
The Customer Perception Influence The Purchase Intention Of Milo Breakfast Cereals |
title_full_unstemmed |
The Customer Perception Influence The Purchase Intention Of Milo Breakfast Cereals |
title_sort |
customer perception influence the purchase intention of milo breakfast cereals |
publisher |
Universiti Teknikal Malaysia Melaka |
publishDate |
2018 |
url |
http://eprints.utem.edu.my/id/eprint/23646/2/The%20Customer%20Perception%20Influence%20The%20Purchase%20Intention%20Of%20Milo%20Breakfast%20Cereals.pdf http://eprints.utem.edu.my/id/eprint/23646/3/The%20customer%20perception%20influence%20the%20purchase%20intention%20of%20milo%20breakfast%20cereals.pdf http://eprints.utem.edu.my/id/eprint/23646/ http://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=112989 |
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13.188404 |