The influence of ethnicity on social media influencer towards customer purchase intention
Social media in nowadays has become a daily basis, and there is not a single day when they do not habitually check their social media. Therefore, it is not surprising that social media platforms have become a significant marketing channel for nowadays. The past studies show there is a relationship b...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2021
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| Online Access: | http://eprints.utar.edu.my/4390/1/2100450_Capstone_Project.pdf http://eprints.utar.edu.my/4390/ |
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