Impact of Billboards on Customer Purchase Intentions: A Study in KTM Commuter Stations, Malaysia
Business is growing with the enhancement of technology globally. Marketers are also competing actively in the growing business to influence the purchasing behaviour of customers. Marketers are identifying the attractive design tools to deliver and communicate their ideas to customers and to advertis...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2016
|
| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/920/1/210.pdf http://eprints.intimal.edu.my/920/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|