Impact of Social Media on Consumer Purchasing Behaviour in Sarawak
Due to the disclosure of Web 2.0, the traditional marketing methods have undergone tremendous changes which brought a new era to marketersin the background of social media. The social media are changing as well as influencing the way consumers behave. Hence, this study aims to investigate the fac...
Saved in:
Main Authors: | Ngu Shan, Ying, Rossazana, Ab-Rahim, Khairil-Anuar, Mohd-Kamal |
---|---|
Format: | Article |
Language: | English |
Published: |
Human Resource Management Academic Research Society
2021
|
Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/35356/1/Ying%20et%20al.%20%282021%29%20impact-of-social-media-on-consumer-purchasing-behaviour-in-sarawak%20Done.pdf http://ir.unimas.my/id/eprint/35356/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
IMPACT OF SOCIAL MEDIA ON CONSUMERS PURCHASING BEHAVIOUR IN KUCHING, SARAWAK
by: NGU, SHAN YING
Published: (2019) -
Impact of social media influencer on Instagram user purchase intention: the fashion industry
by: Chun, Cui Shan, et al.
Published: (2018) -
Impact of COVID-19 pandemic on consumer behavioural intention to purchase green products
by: Hu, Ping, et al.
Published: (2022) -
Understanding the effects of social media fake news on consumers’ brand trust and purchase intention
by: Chen, Zi Ying, et al.
Published: (2023) -
Antecedents of consumer’s attitude towards social media
influencer & its impact on purchase intention
by: Teo, Desmond De Wen
Published: (2019)