IMPACT OF SOCIAL MEDIA ON CONSUMERS PURCHASING BEHAVIOUR IN KUCHING, SARAWAK
Due to the disclosure of Web 2.0, the traditional approaches of marketing has been revolutionized significantly which brought a new era to marketers. The social media are changing as well as influencing the way consumers behave. This study is carried out to investigate the factors that affect the co...
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2019
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| Online Access: | http://ir.unimas.my/id/eprint/36702/1/IMPACT%20OF%20SOCIAL%20MEDIA%20ON%20CONSUMERS%20PURCHASING.pdf http://ir.unimas.my/id/eprint/36702/ |
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