Impact of Social Media on Consumer Purchasing Behaviour in Sarawak
Due to the disclosure of Web 2.0, the traditional marketing methods have undergone tremendous changes which brought a new era to marketersin the background of social media. The social media are changing as well as influencing the way consumers behave. Hence, this study aims to investigate the fac...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2021
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/35356/1/Ying%20et%20al.%20%282021%29%20impact-of-social-media-on-consumer-purchasing-behaviour-in-sarawak%20Done.pdf http://ir.unimas.my/id/eprint/35356/ |
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