How effectively does social media influence Malaysian consumers to purchase electronic vehicles (EVS) using the Engel-Blackwell-Miniard model (EBM)
As technology is thriving in the modern world, social media has become a powerful platform for products and services, to the extent that it became a new platform for business to conduct virtually. However, this cannot indicate that all products and services can be significantly affected by social me...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Online Access: | http://eprints.utar.edu.my/6110/1/MBA_2023_LCW.pdf http://eprints.utar.edu.my/6110/ |
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