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Attitude towards advertising : Evidence from Malaysia and Indonesia using multi-group analysis

This study seeks to determine attitude towards advertising in general in Malaysia and Indonesia, and the moderating effect of nationality on behavioral relationships. Theory of reasoned action and the seven-factor belief model are utilized to explain the effect of advertising beliefs on attitude and...

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书目详细资料
Main Authors:	Hiram, Ting, Ernest Cyril, de Run, Sudiyanti, Sudiyanti, Cheah, Jun-Hwa
格式:	Article
语言:	English
出版:	CSC Journals, Kuala Lumpur, Malaysia 2016
主题:	HG Finance
在线阅读:	http://ir.unimas.my/id/eprint/14419/2/ATTITUDE%20TOWARDS%20-%20Copy.pdf http://ir.unimas.my/id/eprint/14419/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84992390023&partnerID=40&md5=975bb44f697063ea7d3eaae5594613d0
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