Brand image benefits and halal destination loyalty: Are they truly linked?
The HALAL tourism is flourishing in its own right as an industry, where Malaysia is the world's leading Halal industry with Halal tourism destination making a significant contribution to overall economic growth. However, to secure this reputable image Malaysia has to build a strong brand image...
Saved in:
Main Authors: | Suddin Lada, Haneffa Muchlis Gazali, Mohd Nasir Samsulbahri, Rahida Abd. Rahman, Mohamad Isa Abdul Jalil, Tamrin Amboala |
---|---|
Format: | Article |
Language: | English English |
Published: |
AnKa Publisher
2020
|
Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/34127/1/Brand%20image%20benefits%20and%20halal%20destination%20loyalty%2C%20Are%20they%20truly%20linked.ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/34127/2/Brand%20image%20benefits%20and%20halal%20destination%20loyalty%2C%20Are%20they%20truly%20linked.pdf https://eprints.ums.edu.my/id/eprint/34127/ https://www.neuroquantology.com/data-cms/articles/20220525032035pmNQ22303.pdf https://doi.org/10.14704/nq.2022.20.1.NQ22303 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Psychological engagement drives brand loyalty: evidence from Malaysian ecotourism destinations
by: Quoquab, Farzana, et al.
Published: (2021) -
Determinants of destination loyalty of international tourists at cultural heritage sites in Malaysia
by: Pei, Lisa Tung Pei
Published: (2020) -
Tourism placemaking at tourism destination from governance concept
by: Razali, Mohamad Kazar, et al.
Published: (2014) -
Millennial tourist emotional experience in technological engagement at destination
by: Mohd., Nur Shuhadah, et al.
Published: (2019) -
Determinants of destination image and their relationship with intention to visit Phuket
by: Madden, Ketwadee
Published: (2017)