The influence of Muslim-friendly attributes and digital media on Malaysia’s Muslim-friendly destination image formation

The growing numbers in the Muslim travel market is recognised as an important segment of the travel industry. The demand for travelling to a Muslim-friendly destination that provides Muslim-friendly attributes has increased significantly. Additionally, the growth of information technology, especiall...

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Bibliographic Details
Main Author: Noor Suhaila, Yusof
Format: Thesis
Language:English
English
English
Published: 2020
Subjects:
Online Access:https://etd.uum.edu.my/9077/1/s900743_01.pdf
https://etd.uum.edu.my/9077/2/s900743_02.pdf
https://etd.uum.edu.my/9077/3/s900743_references.docx
https://etd.uum.edu.my/9077/
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