Destination image perceived by youth tourist on Johor Bahru City
Destination image study is important because it is having a strong effect on tourist behaviour and it has received attention from tourism planners and marketers. The establishment of a clear and powerful destination image will gain competitive advantage for a destination because it can position thei...
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Online Access: | http://eprints.utm.my/id/eprint/87188/1/ZafirahZainalMFABU2017.pdf http://eprints.utm.my/id/eprint/87188/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:132595 |
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