Positioning Based on Satisfaction Attributes in the Context of a Domestic Tourism Destination: The Case of Yor Island, Thailand

Positioning strategy is often adopted for major destinations, but not for smaller or mini destinations. This research breaks with tradition by attempting to develop and recommend an optimum research-based market-positioning strategy for a mini destination or a small destination i.e. Yor Island, with...

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Bibliographic Details
Main Author: Ngowsiri, Naiyana
Format: Thesis
Language:English
English
Published: 2013
Subjects:
Online Access:https://etd.uum.edu.my/3756/1/s90576.pdf
https://etd.uum.edu.my/3756/7/s90576.pdf
https://etd.uum.edu.my/3756/
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