Tourists' real-time destination image of Kuala Lumpur

Purpose: This paper aims to capture real-time images of tourists during their visitation. This effort is to clarify a debate among scholars that there is a lack of current effort to genuinely represent an accurate image of the tourist experience during their visit. Previous studies on destination im...

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Bibliographic Details
Main Authors: Syed Jaafar, Syed Muhammad Rafy, Ismail, Hairul Nizam, Md Khairi, Nurul Diyana
Format: Article
Language:English
Published: Emerald Group Holdings Ltd. 2022
Subjects:
Online Access:http://eprints.utm.my/id/eprint/101642/1/SyedMuhammadRafy2022_TouristsRealTimeDestinationImage.pdf
http://eprints.utm.my/id/eprint/101642/
http://dx.doi.org/10.1108/IJTC-01-2021-0019
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