Asean International Chinese students' perceived images of Guangxi as a culturel tourism destination
Destination marketers worked very hard to develop marketing strategies that target different tourist groups to enhance the competitiveness of the destinations. One strategy is to create favorable images among international Chinese students in China who could further promote China’s cultural tourism...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/11171/1/depositpermission.pdf https://etd.uum.edu.my/11171/2/s903824_01.pdf https://etd.uum.edu.my/11171/ |
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