Brand image benefits and halal destination loyalty: Are they truly linked?
The HALAL tourism is flourishing in its own right as an industry, where Malaysia is the world's leading Halal industry with Halal tourism destination making a significant contribution to overall economic growth. However, to secure this reputable image Malaysia has to build a strong brand image...
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Main Authors: | , , , , , |
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Format: | Article |
Language: | English English |
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AnKa Publisher
2020
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Online Access: | https://eprints.ums.edu.my/id/eprint/34127/1/Brand%20image%20benefits%20and%20halal%20destination%20loyalty%2C%20Are%20they%20truly%20linked.ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/34127/2/Brand%20image%20benefits%20and%20halal%20destination%20loyalty%2C%20Are%20they%20truly%20linked.pdf https://eprints.ums.edu.my/id/eprint/34127/ https://www.neuroquantology.com/data-cms/articles/20220525032035pmNQ22303.pdf https://doi.org/10.14704/nq.2022.20.1.NQ22303 |
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https://eprints.ums.edu.my/id/eprint/34127/1/Brand%20image%20benefits%20and%20halal%20destination%20loyalty%2C%20Are%20they%20truly%20linked.ABSTRACT.pdfhttps://eprints.ums.edu.my/id/eprint/34127/2/Brand%20image%20benefits%20and%20halal%20destination%20loyalty%2C%20Are%20they%20truly%20linked.pdf
https://eprints.ums.edu.my/id/eprint/34127/
https://www.neuroquantology.com/data-cms/articles/20220525032035pmNQ22303.pdf
https://doi.org/10.14704/nq.2022.20.1.NQ22303