Making informed decisions to improve restaurant image using a hybrid MADM approach: A case of fast-food restaurants in an island of East Malaysia
Restaurant image refers to an immediate perception that pops up in a customer’s mind when the name of a restaurant is mentioned. Therefore, it is crucial for restaurants, including fast-food restaurants (FFRs), to evaluate and sustain a positive restaurant image. However, evaluating and improving a...
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Main Authors: | Anath Rau Krishnan, Rizal Hamid, Ronia Yeap Siew Lin, Geoffrey Harvey Tanakinjal, Balan Rathakrishnan |
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Format: | Article |
Language: | English English |
Published: |
Multidisciplinary Digital Publishing Institute (MDPI)
2022
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Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/33608/1/Making%20informed%20decisions%20to%20improve%20restaurant%20image%20using%20a%20hybrid%20MADM%20approach%2C%20A%20case%20of%20fast-food%20restaurants%20in%20an%20island%20of%20East%20Malaysia.ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/33608/2/Making%20informed%20decisions%20to%20improve%20restaurant%20image%20using%20a%20hybrid%20MADM%20approach%2C%20A%20case%20of%20fast-food%20restaurants%20in%20an%20island%20of%20East%20Malaysia.pdf https://eprints.ums.edu.my/id/eprint/33608/ https://www.mdpi.com/2078-2489/13/5/219/htm https://doi.org/10.3390/info13050219 |
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