The Relationship between Marketing Mix Strategies and Customer Loyalty: A Study in Food and Beverage Sector
This study is carried out to investigate the relationship between marketing mix strategies and customer loyalty. The study is focusing on food and beverages products. The outcomes of this research are essential to readers in order to understand the dimension that influences customer to buy the produ...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2010
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| Online Access: | https://etd.uum.edu.my/2169/1/Muhammad_Hafiz_Azizan.pdf https://etd.uum.edu.my/2169/2/1.Muhammad_Hafiz_Azizan.pdf https://etd.uum.edu.my/2169/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758897 |
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