Key drivers of brand loyalty among Malaysian shoppers: evidence from a Japanese fashion retailer
Due to the uncertain, changing landscape and challenges in the fast-moving fashion retailing market, fashion retailers have to find their way to stay competitive and survive in the market. One of the ways is through effective use of branding. Focusing on a currently leading, Japanese fast fashion re...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Penerbit Universiti Sains Malaysia
2018
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/27906/2/Key%20drivers%20of%20brand%20loyalty%20among%20Malaysian%20shoppers_Evidence%20from%20a%20Japanese%20fashion%20retailer%20FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/27906/5/Key%20drivers%20of%20brand%20loyalty%20among%20Malaysian%20shoppers_Evidence%20from%20a%20Japanese%20fashion%20retailer%20ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/27906/ http://web.usm.my/aamj/23022018/aamj23022018_1.pdf https://doi.org/10.21315/aamj2018.23.2.1 |
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