Modelling E-Hailing Service Consumption: The Moderating Effect Of Situational Factors
This study attempted to understand the relationship between users’ perceived value of and satisfaction in e-hailing services. It also identified whether users’ satisfaction led towards their continuance usage intention, advocacy intention and reduced switching intention of e-hailing services. Bes...
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| Format: | Thesis |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.usm.my/54232/1/EMILY%20YAPP%20HON%20TSHIN%20-%20TESIS%20cut.pdf http://eprints.usm.my/54232/ |
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