Female Fashion Shoppers Responses Towards The Mall Atmosphere.

The mall environment is central to the perception of merchandise quality, and the place where respondents gain their shopping experience. This study aims to examine the response of female fashion shoppers towards the mall atmosphere. A total of 100 female students conveniently sampled at a higher...

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Bibliographic Details
Main Author: Norazah Mohd Suki
Format: Article
Language:English
Published: 2011
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/21535/1/Female%20Fashion%20Shoppers%20Responses%20Towards%20The%20Mall%20Atmosphere.pdf
https://eprints.ums.edu.my/id/eprint/21535/
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