Brand Personality and Generation Y Purchase Intention Of Halal Fast Food Restaurants In Pahang

In this modern competitive environment, many brands are available for the consumers to choose, which provide similar kind of benefits. In current scenario brand personality is very important for the companies to position their brand in the market. It is very important to differentiate our offerings...

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書誌詳細
主要な著者:	Ida Rizyani, Tahir, Mazita, Mokhtar, Azizan, Azit, Wan Khairul Anuar, Wan Abd Manan, Khairun Aisyah, Mohammad
フォーマット:	Conference or Workshop Item
言語:	English
出版事項:	2017
主題:	HD Industries. Land use. Labor
オンライン･アクセス:	http://umpir.ump.edu.my/id/eprint/25096/1/brand%20personality%20paper%20ICohSE4%202017.pdf http://umpir.ump.edu.my/id/eprint/25096/
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