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Enhancing brand awareness via halal brand personality

This paper develops the concept of the halal brand personally dimensions introduced by Ahmad which consists of (i) purity, (ii) excitement, (iii) sophistication, (iv) safety and (iv) righteousness on brand awareness. The concept of halal brand personality is vital for service providers to create an...

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Bibliographic Details
Main Authors: Ramdzan Ali, Al Amirul Eimer, Razali, Khairil Azwar, Othman, Abdul Kadir
Format: Article
Language:English
Published: International Institute for Halal Research and Training (INHART) 2021
Subjects:
H Social Sciences (General)
Online Access:http://irep.iium.edu.my/87903/7/87903_ENHANCING%20BRAND%20AWARENESS.pdf
http://irep.iium.edu.my/87903/
https://journals.iium.edu.my/inst/index.php/hs/article/view/7/5
https://doi.org/10.31436/hs.v1i1.7
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Internet

http://irep.iium.edu.my/87903/7/87903_ENHANCING%20BRAND%20AWARENESS.pdf
http://irep.iium.edu.my/87903/
https://journals.iium.edu.my/inst/index.php/hs/article/view/7/5
https://doi.org/10.31436/hs.v1i1.7

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