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Tendency of Generation-Y in Malaysia to Purchase Online Technological Products

The purpose of this study is to investigate the determinants that influence the behavioural intention of online purchases among generation Y. The rapid growth of broadband web internet technology changes our life style of consumers by offering a wide variety of products online. Main novelty of this...

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书目详细资料
Main Authors:	Manimekalai, Jambulingam, Sorooshian, Shahryar, Caroline Sumathi, Selvarajah
格式:	Article
语言:	English English
出版:	Medwell Journals 2016
主题:	HD28 Management. Industrial Management HF Commerce
在线阅读:	http://umpir.ump.edu.my/id/eprint/13915/1/fim-2016-sorooshian-Tendency%20of%20Generation-Y.pdf http://umpir.ump.edu.my/id/eprint/13915/7/fim-2016-sorooshian-Tendency%20of%20Generation-Y.pdf http://umpir.ump.edu.my/id/eprint/13915/ http://medwelljournals.com/abstract/?doi=ibm.2016.134.146
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