Determinants of potential buyer purchase intention toward life insurance among generation Y
The aim of this research is to study the determinants of potential buyer purchase intention toward life insurance among generation Y. Independent variables (IVs) including attitude, social influence, income and knowledge are used to test whether they are able to affect the dependent variable (DV) wh...
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| Main Authors: | , , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/3933/1/fyp_MK_2019_OJWK_%2D_1607172.pdf http://eprints.utar.edu.my/3933/ |
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