Multi-level marketing (MLM) association factors of business income

• Main Authors: Nur A’mirah Mohd Yaziz, Nuur Sabiha Ismail, Nurul Ashykin Abd Aziz, Hasif Rafidee Hasbollah, Zaimatul Awang
• Format: Book Section
• Language: English
• Published: Faculty of Entrepreneurship and Business,UMK 2015
• Online Access: http://discol.umk.edu.my/id/eprint/8583/1/Conference%20Paper%2038%20%20ISEB%202015.pdf; http://discol.umk.edu.my/id/eprint/8583/

Multi-level marketing (MLM) also known as network marketing is one of the strategy in marketing which motivates its participants to produce income not only from sales they generate but also the sales from other “Downline” participants that they recruited. Current practice of people involves in thi...