A study on the Agent of Multilevel Marketing (MLM) in Sabah

• Main Authors: Shaierah Gulabdin, Toh, Pei Sung, Stephen Laison Sondoh Jr.
• Format: Article
• Language: English; English
• Published: Asian Scholars Network 2021
• Subjects: HF5410-5417.5 Marketing. Distribution of products
• Online Access: https://eprints.ums.edu.my/id/eprint/31340/1/A%20study%20on%20the%20Agent%20of%20Multilevel%20Marketing%20%28MLM%29%20in%20Sabah.pdf; https://eprints.ums.edu.my/id/eprint/31340/2/A%20study%20on%20the%20Agent%20of%20Multilevel%20Marketing%20%28MLM%29%20in%20Sabah1.pdf; https://eprints.ums.edu.my/id/eprint/31340/; https://myjms.mohe.gov.my/index.php/aje/article/view/14495/7496

The MLM sector is expected to gain traction and contribute to the development of the Malaysian economy. The Multilevel Marketing (MLM) business, on the other hand, has difficulties in recruiting and keeping agents. Instead of focusing on the agent’s sales performance, as many scholars have done in t...