A critical analysis of halal marketing in Malaysia’s Multi-Level Marketing (MLM) industry

• Main Authors: Yaakob, Shamsiah, Kartika, Betania, Jamaludin, Mohammad Aizat, Razali, Mohamad Afiq, Perdana, Firdaus Fanny Putera
• Format: Article
• Language: English
• Published: HH Publisher 2020
• Subjects: HF5001 Business. Business Administration; HF5410 Marketing. Distribution of products; HJ1438 Public Finance In Islam
• Online Access: http://irep.iium.edu.my/84101/1/84101_%20A%20Critical%20Analysis%20of%20Halal%20Marketing.pdf; http://irep.iium.edu.my/84101/; http://journals.hh-publisher.com/index.php/JHIS/article/view/106/192; https://doi.org/10.36877/jhis.a0000119

The concept of Halalan Toyyiban is very important in Muslims’ lives in their servitude to Allah. The business itself is broken down into many different kinds, one of those which has become the trend nowadays is Multi-Level Marketing (MLM). MLM business is a business model that involves selling and r...