The influence of 1Malaysia logo towards consumers in Malaysia

The 1Malaysia logo has been used widely in all over the nation in various industries either in the private or in the government sectors. It is a popular logo in Malaysia that can be seen in many places. Recently, the logo received lot of attention in the business sectors. The 1Malaysia logo has been...

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Bibliographic Details
Main Authors: Nurul Ashykin Abd Aziz, Nurul Aien Abd Aziz, Noreen Noor Abd Aziz, Hasif Rafidee Hasbollah, Nur A’mirah Mohd Yaziz
Format: Book Section
Language:English
Published: Faculty of Entrepreneurship and Business,UMK 2015
Online Access:http://discol.umk.edu.my/id/eprint/8554/1/Conference%20Paper%209%20%20ISEB%202015.pdf
http://discol.umk.edu.my/id/eprint/8554/
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