The Influence of Market Orientation on the Performance of Students' Owned Business in Universiti Utara Malaysia

This study investigates the influence of market orientation on student owned businesses performance in University Utara Malaysia (UUM) main campus. The objectives of the study were 1) to examine the level of market orientation that being practice by students own business in UUM and 2) to determine t...

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Bibliographic Details
Main Author: Nuur Atikah, Ghazali
Format: Thesis
Published: 2010
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