The Influence of Strategic Orientation, Adaptive Marketing Capability and Sustainable Competitive Advantage on Business Performance of Multi-Level Marketing Companies in Malaysia

• 第一著者: Lee, Siew Keong
• フォーマット: 学位論文
• 言語: English; English
• 出版事項: 2023
• オンライン･アクセス: http://ur.aeu.edu.my/1125/1/Lee%20Siew%20Kiong.pdf; http://ur.aeu.edu.my/1125/2/Lee%20Siew%20Kiong-1-24.pdf; http://ur.aeu.edu.my/1125/; https://online.fliphtml5.com/sppgg/wzai/

Many multi-level marketing (MLM) companies in Malaysia have failed to maintain sustainability and experienced a high rate of attrition due to their inability to sustain. Despite all support from the Malaysia Ministry of Domestic Trade and Consumer Affairs and Direct Selling Association Malaysia, t...