The Influence of Strategic Orientation, Adaptive Marketing Capability and Sustainable Competitive Advantage on Business Performance of Multi-Level Marketing Companies in Malaysia
Many multi-level marketing (MLM) companies in Malaysia have failed to maintain sustainability and experienced a high rate of attrition due to their inability to sustain. Despite all support from the Malaysia Ministry of Domestic Trade and Consumer Affairs and Direct Selling Association Malaysia, t...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2023
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| Online Access: | http://ur.aeu.edu.my/1125/1/Lee%20Siew%20Kiong.pdf http://ur.aeu.edu.my/1125/2/Lee%20Siew%20Kiong-1-24.pdf http://ur.aeu.edu.my/1125/ https://online.fliphtml5.com/sppgg/wzai/ |
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